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a p p e n d i x B : ╇ O nline R eferences╇ ■Peter Kim

                       Peter works with Austin’s Dachis Group. Formerly with Forrester Research, Peter
                       focuses on social technology and its impact on business. You can follow Peter on
                       Twitter (@peterkim) and read his blog here:

                                     http://www.beingpeterkim.com/

                    Esteban Kolsky

                       Esteban’s work focuses on Social CRM and the application of social technology
                       and the development of social business strategy. You can follow Esteban on Twitter
                       (@Âe
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