Page 379 - Social Media Marketing

Jyri Engeström 357

Sociologist, Jaiku cofounder, and now Google Product Manager, Jyri coined the term ■ ╇ T hought L eaders and B est P ractices
“social object” as a label for the things that people socialize around. You can follow
Jyri on Twitter (@jyri) and read his blog here:

http://www.zengestrom.com/blog

Gautam Ghosh

Gautam Ghosh is an HR professional with a passion for internal collaboration: You
can follow Gautam on Twitter (@gautamghosh) and read his blog here:

http://www.gautamblogs.com/

Nathan Gilliatt

Nathan Gilliatt, Principal, Social Target, provides thinking and services supporting the
implementation of active listening and business strategy. You can follow Nathan on
Twitter (@gilliat) and read Nathan’s blog here:

http://net-savvy.com/executive/

Paul Greenberg

Paul Greenberg is a recognized thought leader in Social CRM. You can follow Paul on
Twitter (@pgreenbe) and read more from Paul here:

http://the56group.typepad.com/

Rachel Happe and Jim Storer

Rachel Happe and Jim Storer are behind “The Community Roundtable,” a great resource
for community managers. You can follow Community Report principals Rachel Happe
(@rhappe) and Jim Storer (@jstorer) on Twitter, and read more about their work here:

http://community-roundtable.com/2010/01/the-value-of-community-management/

Jeff Jarvis

Well known partly for his work involving Dell, Jeff is a recognized leader in the appli-
cation of social technology in business and customer service. You can follow Jeff on
Twitter (@jeffjarvis) and read his blog here:

http://www.buzzmachine.com/

Avinash Kaushik

Avinash is the author of Web Analytics: An Hour a Day (Sybex, 2007) and Web
Analytics 2.0 (Wiley, 2009). Avinash Kaushik publishes the blog “Occam’s Razor.”
You can follow Avinash on Twitter (@avinashkaushik) and read his blog here:

http://www.kaushik.net/