Page 73 - Social Media Marketing
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Hands-On: Apply What You’ve Learned
Apply what you’ve learned in this chapter through the following exercises:
1. Define your ideal Social CRM platform: What are your business objectives,
and who are you looking to create relationships with? How would your cur-
rent customers fit into this, and how might they participate in your business or
organization?
2. Integrate step 1 into your current CRM and product design programs. Who will
participate in the various initiatives that define your plan? What is the role that
you see customers playing?
3. Identify the key stakeholders in the departments you will need to work with
in order to address and resolve the broad types of issues you are likely to
encounter.
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■ ╇ R eview and H ands - O n
