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DEVELOPING NEW BUSINESS IDEAS Figure 4.4 Mind-map of Chapter 4 – generating ideas

* Davis Rule reversal Assumption reversal
* Osborn
* SCAMPER
* Big four
* Customer

journey

Checklists

Upside-down
thinking

Stimulus X=?
material

Words Idea-generation Analogical
Pictures techniques thinking
Objects
Combinations Bionics
X + Y?
Underlying
principles

Business
processes

Sub-systems
& components

Free
association

Morphological Force-fitting
analysis

Mind-map Brainstorming

mental workout five – analogical thinking A whole

generation of secretaries owe a debt of gratitude to Bette Nesmith, an
executive secretary with mediocre typing skills who worked at the
Texas Bank & Trust in Dallas during the 1950s.

Why? Because while helping decorate the holiday windows at the
bank, Bette Nesmith noticed that the artists corrected their mistakes by
painting over the error. She had the insight to see that she could
transfer the principle to her error-strewn typewriting and her first
efforts with water-based paint soon turned into a cottage industry with
quite massive potential. Within ten years, she had sold the Liquid
Paper patent to Gillette for around $50 million.