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DEVELOPING NEW BUSINESS IDEAS158

key points

G The ‘Eureka’ moment is a myth
G Getting started with idea generation is often the most difficult part,

but don’t be tempted just to wait for inspiration to occur
G Start with what is in front of you and then develop your angles of

attack
G Choose from among the full range of structured idea-generating

techniques to develop new insights and to escape from conventional
thinking
G The best way to get a good idea is to get a lot of ideas
G Wild, impractical ideas are often the stepping stones to highly
innovative and workable follow-up ideas – delay your judgement
until later
G Be on a continual lookout for new ideas, analogies and insights
drawn from your everyday experience
G Keep your mind constantly open and never forget that the trouble
with experts is that they always know why things cannot be done