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DEVELOPING NEW BUSINESS IDEAS56

key points

G Add value by applying creativity to every step of the idea
development process, not just to the initial generation of the
business idea

G Creative whole-brain thinking is not some mysterious and rare talent
reserved for a select few – it represents a set of skills which can be
developed by actively combining convergent (logical) and divergent
(intuitive) thinking

G Apply the two types of thinking – logical and intuitive – with
different emphasis at each step of the idea development process

G When you’re thinking in a particular style, keep in that style until
that specific phase is finished