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Case Study 12
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The challenge
Advertising an animated feature comes with its own challenges, but nothing is
quite like working on a Disney/Pixar film. The precious qualities that make a Pixar
film unique permeate the story, characters and visuals, and demand the utmost
respect and care throughout the campaign. Having worked on several Pixar films
in the past, the creative team from AvatarLabs understood the challenge ahead
of them: they had to find a way to make the heart behind the characters shine
through using clean, alluring visuals and a cutting-edge online execution, and
they had to do it in a way that would connect with young and old audiences.
Target audience
Families, kids, general movie going audiences.
