Page 109 - Best Digital Marketing Campaigns in the World

100 The Best Digital Marketing Campaigns in the World
clear understanding of what’s needed to achieve a particular goal, knowing
where to find your online audience and how to engage with them effectively
when you do is more important than ever. The WALL-E campaign also shows
how the strategic leverage of existing professional relationships can give your
campaign an edge, helping it to stand out in a crowded online marketplace.
The WALL-E Myspace profile: an example of knowing your audience and
engaging with them where they choose to spend their time online.

Links to campaign creative

●● http://avatarclient.com/extranet/awards/2009/wall-e/links.html