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Case Study 25
Barack Obama 2008
presidential campaign
– the 15 swing states
The challenge
Two months before the presidential election of 2008, Barack Obama’s cam-
paign needed to reach out to voters in 15 critical swing states. They looked to
Pontiflex for a cost-effective way to collect the contact information of inter-
ested voters and potential campaign donors.
Campaign budget
US $137,000 on interactive CPL (cost per lead) display ads with Pontiflex over
a six-week period.
