Page 194 - Best Digital Marketing Campaigns in the World
P. 194

Barack Obama 2008 Presidential Campaign                         185

Credits

Client	              l	 Barack Obama
Geographical scope	
Agencies	            l	 United States
Campaign contacts	
Awards	              l	Pontiflex

                     l	 Chief Revenue Officer: Jon Beardsley

                     l	 The overall Obama 2008 digital campaign, of which
                         this CPL element was a key part, has won
                         numerous industry awards, including the coveted
                         ‘Titanium Grand Prix’ and ‘Integrated Grand Prix’ at
                         the esteemed Cannes Lions advertising awards.

Creative biography

  Jon Beardsley

  Jon Beardsley, Chief Revenue
  Officer, Pontiflex.

   Simply put, Jon makes Pontiflex grow. He’s
   a master of all verticals, with major sales
   successes in travel, retail, technology,
   education, non-profit and market research.
   His greatest triumph was securing the
   Barack Obama presidential campaign as a
   client after almost two years of
   perseverance.

       Before Pontiflex Jon held a series of
   leadership roles at Innovation Ads, a
   premier interactive agency. He helped his
   department grow 20-fold and was instrumental in the company being named the
   29th-fastest-growing small business in America, as named by Entrepreneur
   Magazine and PricewaterhouseCoopers. Back in the day: Jon worked for
   Britain’s new local government network and taught kids how to unleash vicious
   forehands at tennis camps at Harvard.

       When not thinking about CPL Jon is dedicated to charitable causes in Africa,
   with a specific focus on Liberia. He has been involved in The Grassroots
   Movement of Liberia and the rebuilding of the war-torn city of Monrovia.
   189   190   191   192   193   194   195   196   197   198   199