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Dockers ‘Pants Dance’ 31
Credits
Client l Dockers San Francisco
Geographical scope
Agencies l Global
Awards l Medialets in association with OMD and Razorfish
l Creative director: Theo Skye
l OMMA Finalist Mobile Marketing Campaign
(World’s First Shakeable Ad)
l MIXX 2009 Silver for Mobile Platforms
Creative biography
Theo Skye
Theo Skye is the Creative Director and founding member of Medialets, the rich
media mobile platform for native mobile applications. He invents new ad formats
and develops creative and design strategies for top-tier mobile ad campaigns
enabling brands to leverage the unique engagement opportunities available on
today’s mobile devices.
Prior to Medialets, Theo was immersed in the online world as a web strategy
and design consultant in the Washington DC area. He offered the full gamut of
web-related services from designing and running usability testing seminars with
VeriSign to designing and single-handedly building entire web content
management systems for the National Archives and Records Administration. He
credits his graphic design background for his ability to creatively iterate through
any challenge.
Theo lives in Brooklyn, New York, and works in Manhattan.
