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Case Study 2
the truth about
smart
The challenge
Most people think they know all about the smart fortwo. They know it’s a
cute-looking two-seater that is easy to park and nippy around town. But
because of its compact size and ‘cute’ form factor, people also tend to assume
that the smart lacks ‘real car’ credentials. Common misconceptions are that
the smart will be cramped on the inside, that the boot/trunk space will be
practically non-existent and that something so small would be sure to crumple
horribly in an accident.
Built by Mercedes-Benz, the smart fortwo actually measures up incredibly
well against many of its much larger automotive rivals. Its front seats are
bigger than those found in many executive saloons, the boot/trunk is big
enough to transport a washing machine, and the unique ‘Tridion’ safety cell
will survive the weight of around 400 elephants. All in a car that’s packed with
the very latest automotive technology.
