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Case Study 3
doritos hotel 626
The challenge
Every year around Halloween, Doritos brings back two flavours of the popular
chip from its flavour graveyard. This campaign was designed to honour that
‘return from the dead’ with an entertaining and simultaneously disquieting
experience for their teenage consumers. With no budget for traditional media
spend the main challenge was to create an experience so intense and innova-
tive that teens would pass it around on their own.
Campaign budget
Less than US $500,000.
