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Lynx Primal Instinct 51
Credits
Client l Unilever Lynx
Geographical scope l Australia
Agencies l Soap
l Creative Director: Bradley Eldridge
Awards l ADMA Awards: Bronze
l MIXX Awards: Silver
l IAB Awards Australia: Best Product Launch
l IAB Awards Australia: Winner, Rich Media
l Creative Showcase Australia: Grand Final Winner
Creative biography
Bradley Eldridge
Bradley Eldridge, Creative Director,
Soap
Brad Eldridge is a partner and creative
director at Soap, one of Australia’s leading
digital agencies.
At work he helps define the online
persona for brands such as 20th Century
Fox, 3 Mobile, Cornetto, Magnum, LYNX
and Rexona. At home he escapes the
corporate world by drawing bottles of beer
and playing Milton Bradley’s ‘Guess Who’ with his daughter.
