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Case Study 5
rage against the
machine for
christmas number one
The challenge
For four years the once coveted Christmas number one spot on the UK singles
charts had belonged to Simon Cowell and the winner of his TV talent show
The X Factor. Since 2005 no other band or artist had been able to stop the X
Factor winner from topping the UK’s once hotly contested festive charts.
Music fans Jon Morter and his wife Tracy had had enough… they decided to
do something about it.
Campaign budget
£0.00.
