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RATM for Christmas Number One 57
Links to campaign creative
●● http://bit.ly/inthename (the original group which peaked at 1.1 million
members)
●● http://facebook.com/ratm4xmas (the Facebook fan page)
●● http://justgiving.com/ratm4xmas (the charity donations page)
For press and internet coverage, Google keywords such as ‘rage xmas’, ‘rage
Christmas’, ‘RATM Cowell’, etc.
Credits
Client l Jon and Tracy Morter
Geographical scope
Agencies l United Kingdom
Awards
l Not applicable
l The BBC named Jon Morter as one of its men of the
year in its ‘Faces of the Year’ feature for 2009
l Jon was nominated as ‘Digital Marketer of the
Year’ at the Revolution Awards
l The campaign was nominated for two JustGiving
Charity Awards
