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Case Study 6
Pizza Hut iphone
application
The challenge
In an age when young consumers demand everything now, and are eager to
find cool new ways to get what they want in faster and ever smarter ways,
iconic brand Pizza Hut was looking for a compelling new way to engage with
this demanding demographic. They wanted something innovative that would
dovetail nicely with people’s increasingly hectic and demanding lifestyles, and
that would make ordering Pizza Hut quick, easy, convenient and, above all, fun.
While the Pizza Hut brand already leverages a number of online communication
channels to engage with its customers, this time it was looking for something
little short of revolutionary – something that would take the experience of
ordering pizza to a whole new level.
They wanted to create something ‘so cool it could feature in an Apple TV
commercial’.
