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64 The Best Digital Marketing Campaigns in the World

Creative biography

Scott Lindsey

Scott Lindsey, Group Creative
Director imc².

As a group creative director with imc²,
Scott Lindsey provides high-level vision
and strategy for his team of creative
directors, designers and writers. He sets
the tone and course for approaching
brainstorming, creative development and
execution, always leading with great
enthusiasm. He is ultimately responsible for
energizing his team and pushing them to bring award-winning, best-in-class
creative solutions with measurable results to the table every time.

Scott graduated from the Art Institute International and has over 19 years of
experience providing creative direction for interactive and print design. At imc²,
he has led the creative efforts for many of imc²’s largest clients, including Pizza
Hut, alli and Lean Cuisine. His direction has led to the development of
successful programmes in online media, e-mail marketing, online promotions,
eCommerce and mobile initiatives, with industry-leading results in conversion
and sales.

Before joining imc², Scott contributed to the creative direction at many
leading US creative agencies, including Rapp Collins, Targetbase, Hawkeye
FFWD and Broadcast.com/Yahoo! Scott has worked on high-profile campaigns
for brands such as Gatorade, Toyota, Honda, Sony PlayStation, American
Airlines, Southwest Airlines and Iams.

Scott has an undeniable passion for the interactive space because it is one
of the first and only mediums to allow for the creation of something that has
never been done before. He believes in sky’s-the-limit thinking, finding the next
big thing to advance a client’s business, owning everything you do, pushing
yourself to the limit and always, always creating.

Scott’s words to live by: when you lie down at night, ask yourself, ‘Did I
create something awesome today?’ If the answer is no, the next question is,
‘What’s something awesome I can create tomorrow?’