Page 74 - Best Digital Marketing Campaigns in the World
P. 74
65
Case Study 7
the photographic
adventures of
Nick Turpin
The challenge
Most modern phones have built-in cameras, but few boast an integrated
camera with the quality, feel and speed of use of a dedicated digital camera.
The Samsung Pixon was one of the first mobile phones to remedy this, with
its eight-megapixel on-board camera with a start-up time and feature set to
rival a dedicated digital camera. With a Samsung Pixon in their pocket, the
tech-savvy photophile need never miss another of those spontaneous
moments and priceless memories that crop up so often in everyday life.
Samsung wanted to highlight how the Pixon would put all the capabilities of a
dedicated camera in people’s pockets 24/7, letting them capture those
precious moments in exquisite detail.
