Page 78 - Best Digital Marketing Campaigns in the World
P. 78
The Photographic Adventures of Nick Turpin 69
By harnessing the input of your audience as part of your campaign, learning
from them and allowing them to contribute constructively to the direction
the campaign takes, you sacrifice an element of creative control, but the
level of trust, buy-in and engagement you achieve in return makes it a
worthwhile trade.
Links to campaign creative
●● http://www.leanmeanfightingmachine.co.uk/understandingdigital
Credits
Client l Samsung
Geographical scope l Global
Agencies l Lean Mean Fighting Machine
l Creative directors: Dave Bedwood and Sam Ball
