Page 83 - Best Digital Marketing Campaigns in the World

74 The Best Digital Marketing Campaigns in the World

While the TurboTax example featured high-value prizes, everyone loves to
win something, and much smaller contests can generate plenty of social
media buzz around your brand and get your name in front of a lot of new
people who may not participate themselves, but who are connected to people
who do choose to take part.

Marketers, think about the vehicle you use for distribution and engagement.
Do you have a widget, and how might you put that particular vehicle to work
for your brand? What about an online contest to foster a bit of social media
buzz about your brand? What else could get people talking about you positively
online?

The TurboTax embeddable widget allowed the contest to travel far and
wide, appearing on blogs, social media profiles and websites across the
web.