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Case Study 9
the spoonful
The challenge
Kellogg’s wanted to promote its Rice Krispies cereal brand by engaging with
US mothers and their children. The brief for this campaign was to help mums
to find moments of meaningful connection with their children through the
magic of making treats, with the Rice Krispies brand front and centre.
Campaign budget
Incremental/ongoing.
Target audience
Mothers with children under eight years old.
