Page 86 - Best Digital Marketing Campaigns in the World
P. 86
TurboTax Super Status 77
Credits
Client l Turbo Tax/Intuit
Geographical scope
Agencies l USA
Creative team
l Dailey
l Nick Collier, VP Creative Director, Dailey
l Jason Simon, VP Director of Digital Services, Dailey
l Rebecca Arnal, VP Management Supervisor, Dailey
l Seth Greenberg, Director, National Media & Digital
Awards
Marketing, Intuit
l Christine Morrison, Social Media Marketing
Manager, Intuit
l OMMA Finalist, Social Use of Widgets
Creative biographies
Nick Collier and Jason Simon
Nick Collier and Jason Simon started the digital group at Dailey in 2004. Since
then, the team has created innovative digital work for Ford, Honda, TurboTax,
ConocoPhillips, QuickBooks, Dole Foods, Del Monte Foods and others. In 2009,
they received several honours from OMMA, including Best Use of Social Widgets,
2009 Best Rich Media Banner Ad and Best Integrated Digital Campaign (Financial
Services). They co-created the first-ever Google/Twitter banner campaign. Their
first social media experiment, ‘The Tax Rap’ for TurboTax, was presented as a
Google/YouTube case study and was featured in Entertainment Weekly, Page Six,
TMZ and highlighted on a two-minute segment on CNN Money.
Before joining Dailey, Nick was a digital creative director on projects for
Logitech, Universal Pictures and Liberty Media, and was on staff at Disney. He
attended NYU’s Tisch School of the Arts.
Jason Simon, University of Southern California business alumnus, worked in
account services for Sapient, leading elements of major web initiatives for
Patagonia, Esprit and other major e-tailers.
