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The Spoonful 83
An expert view
Matt Butterworth, Strategy Director, Amaze
The Rice Krispies site is excellent, and perfect for mums and children. As a
family with three young children we know what it’s like to get the kids active in
other areas, and the idea of using a brand to bring parents and kids together
can only be applauded.
The structure of the site is clear and cohesive, and is genuinely appealing.
However, while the content is great, there is room for more social interaction
among mums to share ideas and thoughts. While the visual interface is
professional the images are a little clichéd and it lacks emotional appeal;
uploading and applying user-generated content would make the experience
more real and engaging.
Matt Butterworth, Strategy Director, Amaze.
