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Duct Tape Marketing

amount and a daily budget you can live with, something like
$50 or more to start. You can always adjust these.
4. Test

No matter what, you should always test your advertising.
Online applications like this make it pretty darn simple. You
can and should create multiple ad versions. Once you create an
ad, you will have the ability to create similar ads and run those
as well. You’ll be able to easily view which ad is performing the
best based on clicks. Facebook does need to approve your ads,
so make sure you are familiar with their guidelines.

The simplest thing to test is your image. I’ve seen ads go
from no response to mega response with a better picture. Mind
you, I had no idea it was a better picture or I would have used
it in the first place, but testing told me so.
5. Analyze

Once you create and launch your campaigns, you need to
start tracking and tweaking. Facebook has a tool that gives you
some information on actions taken inside the Facebook plat-
form. So, if you are running an ad for an event or Facebook page,
you can use the Facebook Insights tool to monitor interaction.

Facebook Insights is a nice reporting tool, as it can give you
information about the actual—not targeted—demographics
and interests of the people clicking on your ads and keywords
that drew that interest. This will help you narrow or broaden
your targeting. Page admins can access Insights by logging in
and viewing the box titled Insights in the left sidebar. This is
only visible to page admins. If you click on “See All” you will
get full reporting.

Facebook does allow you to run ads that point people to links
outside of Facebook, and in order to track these ads, you sim-
ply monitor them using your own analytics tool, such as Google
Analytics (www.google.com/analytics). If you are using Google

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