Page 177 - Duct Tape Marketing

Duct Tape Marketing
Magazines

Newslink (www.newslink.org/mag.html)
Wikipedia list (www.en.wikipedia.org/wiki/List_of_United

_States_magazines)
Outdoor (Billboards)

Outdoor Advertising Association (www.oaaa.org/members/roster/)

Action Steps

1. Contact every media outlet in your market and request
a media kit to start comparing different forms of
advertising.

2. Look to your clients and their problems and frustrations
to create one or more “hot topic” information products
to offer your market.

3. Ask your current clients what publications they read to
help determine where you should consider placing your
advertising.

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