Page 187 - Duct Tape Marketing

Duct Tape Marketing

How to Get Your Letter Written
Here are my suggestions:

Outline your letter using the formula.
Write a rough draft in one sitting.
Leave your letter alone for a day.
Edit your letter for impact.
Let a professional proof your letter for errors.
Edit one final time for passion.

Copywriting Tips for Small Business Marketers

There are hundreds of books, courses, and Web sites that will help you
become a better writer, and I recommend that you acquire and read as
much as you can on the topic. You can’t know enough about what I
think is the master marketing skill. I now want to share a couple of tips
that will immediately make you a better marketing writer.

Writing Is a Master Marketing Skill
Few things are sold without a prospect reading a written word or

two. Business owners often ask me what they should be looking for in
a marketing assistant, and I always tell them to find someone who can
write. What I really mean is find someone who will write.

Many people claim that they are not good writers, and my take
is that they simply don’t write. To become a good writer in order
to use writing as a marketing skill, you must write. You can always
have someone edit what you write, but it’s the act of writing that
starts the marketing ball rolling. (I know my editor friends out there
wish I would take that editing advice.) Here’s what I have found.

 Writing creates ideas. It’s rarely the other way around. Many
times I have no idea what I am going to write, but once I start,

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