Page 192 - Duct Tape Marketing

Direct Mail Is an Ideal Target Medium

 News announcements
 New product announcements

Take your postcards to your next networking event. Everyone else
is passing out business cards like crazy, and you can stand out by pass-
ing out your postcard ad with a dynamite offer on it.

There are certain postal regulations that relate to postcard mail-
ings, so to be on the safe side, check with the post office before you
print.

The Post Office Is a Great Small Business Resource

In recent years the good old United States Post Office has discovered
a little concept called customer service. Now, competition can do that
to an organization, but the post office isn’t just any organization, so I
think it has responded nicely and turned itself into a valuable resource
for small businesses.

One of the latest innovations is an online service that allows you
to design business reply cards and envelopes (BRC and BRE) suit-
able for printing. The very precise process of creating these automated
mailing tools used to be very tedious. Now you can visit ReplyMail
.com and create one in several simple steps. You will need a permit for
most, but you acquire that online as well. Business reply (the sender
pays the return postage) can dramatically increase response rates for
certain types of mailing promotions. I like to use it whenever I am
trying to drive inquiries for information or samples.

Don’t Forget about Handwritten Notes as a Direct Response Tool
Lori Chance of Destination Words in Portland, Oregon, uses a

good, old-fashioned note card as one of her key marketing tools. She
says, “They’re fun to write, simple, and the receiver absolutely loves

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