Page 20 - Duct Tape Marketing

Part I

The Duct Tape Foundation—The Way
to Sticky Marketing

(Help Them Know, Like, and Trust You More!)

In Part I we are going to focus our attention on all the things you must

do to get your marketing business off on the right track. Completing
these foundational steps is much like laying the foundation of a build-
ing. The ability of the building to stand strong in good times and bad
is dependent on the strength of the foundation. These steps involve
creating the strategies and tools needed before you ever go out there
and attempt to generate a lead or a customer.

These nine chapters cover everything from identifying your ideal
client to getting your entire team involved in marketing. Each chapter
will help you leverage your ability to get your customers to know, like,
and trust you more. When you get all nine of these foundational areas
working in concert, you will have the absolutely necessary foundation
in place for truly sticky marketing!

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