Page 27 - Duct Tape Marketing

Duct Tape Marketing

engagement done face-to-face. Once you win eyeballs and
prime real estate in local directories such as Google Maps,
your strategy of engagement needs to kick in. This is your
intentional tactical approach to driving those eyeballs into
your stores, events, workshops, demonstrations, and informa-
tion sessions—offline. This is where you get the opportunity
to tangibly demonstrate your value, experience, trustwor-
thiness, and expertise in ways that no amount of online
participation ever will. (Hint: That’s why video is so effective
as online content.)

The Internet, a tool used by many to sell goods globally, is quickly
becoming the power tool locally. Use this tool properly and you can
drive an unstoppable flow of prospective business into your offline lead
conversion machine.

Attributes of a Surefire Start-up

If you’re just getting started or still planning your business, you may
wonder how you can create a marketing strategy that includes a nar-
rowly defined ideal customer or core differentiation. Before you get
too far, consider the following.

There are lots of great business ideas floating around out there.
Perhaps you’ve even scratched out your own business plan and are
waiting for the perfect time to get the big idea off the ground.

Many start-up businesses are founded on someone’s big idea and,
unfortunately, far too many fail before any part of the dream is real-
ized. Yes, starting a business can be risky, but if you take stock of
the following attributes before you start thinking about creating or
realigning your business, you may come to understand how to turn
your start-up into a surefire success.

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