Page 84 - Duct Tape Marketing
P. 84
Create Products and Services for Every Stage of Client Development
That’s not a statement of arrogance as much as a statement of what
people choose to do when they are allowed to appreciate value.
Raise your prices right now, today. By the time you finish this
book, you’ll feel confident that you have done the best possible thing
for your business.
Action Steps
1. Understand the client stages.
2. Develop marketing, product, and service offerings that
address every aspect of the marketing hourglass.
3. Map every point of customer contact and look for holes
in the hourglass.
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