Page 95 - Duct Tape Marketing

Duct Tape Marketing

Your Difference Summary
Use this page to hit prospects with the reasons you are different,

and shower them with the benefits of doing business with you. Don’t
tell them what you do; focus on how you do it. Tell them about your
unique approach, your processes, and the little things you do. If you
have studied your competition and you know what your target mar-
ket craves, make a point to summarize your solution. I like to keep
this one to the top three or four things that you do that your target
market will value.

Your Ideal Client/Customer Description
People generally feel more comfortable working with companies

that specialize in their unique industry, niche, or problem. Describe
your ideal client. Describe why they typically hire you—what’s going
on that makes them reach out to you? Describe the factors that seem
to exist for your most successful engagements. Outline the results they
typically enjoy when they engage your services. By completing this
description you will narrow your market in number but make yourself
substantially more attractive to someone who fits your ideal description.

Your Marketing Story
Many companies have interesting or even gut-wrenching histo-

ries. Tell them your story in an open, honest, and entertaining way,
and you will win their hearts as well as their heads. The ability to con-
nect by way of personal stories is one of the greatest advantages that
small businesses possess over big businesses. The marketing story is an
effective tool because it allows you to do several things that traditional
marketing or advertising does not.

Your Product/Service Offerings
This page should outline the various services, products, and packages

that you have available. Clearly describe and detail the benefits of each.

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