Page 100 - The Magic of Tiny Business
P. 100
Chapter Five Be Ready for Takeoff
“We have to come downtown more often!”
into a very solid relationship with our partners in India.
To design bags like theirs (even with prototypes we’d
developed years earlier) would have put a financial burden
on us and strained existing relationships. We decided early
on to sell their products to our customers and they, a few
years later, added ours to their mix.
Our decisions made it easy for customers to shop with
us for all their reusable bag needs. We were able to profit-
ably sell their brand, capitalize on their marketing, and
satisfy our customers with one action. This wasn’t a blind
exchange, however. We went into the relationship with
our eyes wide open, discussing and agreeing to our rela-
tionship terms.
“Do you want to spend your time
creating fans or fending off foes?
”
If your business hits a nerve, generates a buzz, and looks
doable, then others will want to be like you and do like you
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