Page 180 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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PROCESS
Flesh out Ideas with Value Proposition
Canvases
OBJECTIVE
Sketch explicitly how different ideas create customer
value
OUTCOME
Alternative prototypes in the form of Value Proposition
Canvases
Use the Value Proposition Canvas to sketch out quick alternative prototypes, just like you would with
napkin sketches or ad-libs. Don’t just work with the canvas to refine final ideas, but use it as an
exploratory tool until you find the right direction.
