Page 184 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Where to Start
Contrary to popular belief, great new value propositions
Don’t always have to start with the customer. They do,
however, always have to end with addressing jobs, pains,
or gains that customers care about.
On this spread we offer 16 trigger areas to get started with new or improved
value propositions. They start from either the customer, your existing value
propositions, your business models, your environment, or business models and
value propositions from other industries and sectors.
Get “ Innovation Starting Points” poster
