Page 186 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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PROCESS
Spark Ideas with Design Constraints
OBJECTIVE
Force yourself to think outside of the box
OUTCOME
Ideas that differ from your “usual” value propositions
and business models
Use design constraints to force people to think about innovative value propositions embedded in great
business models. We outline five constraints of businesses whose value proposition and business model
you can copy into your own arena. Don’t hesitate to come up with other ones.
