Page 189 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 189

Trendsetter

Constraint:	Transform	a	technology	(innovation)	into	a	fashionable	trend.

Swatch	conquered	the	world	by	turning	a	plastic	watch	that	could	be	made
cheaply	due	to	a	reduced	number	of	pieces	and	innovative	production	technology
into	a	global	fashion	trend.
   184   185   186   187   188   189   190   191   192   193   194