Page 192 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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PROCESS
Invite Big Ideas to the Table with Books and
Magazines
OBJECTIVE
Broaden horizon and generate fresh ideas
OUTCOME
ideas that build on relevant topics and integrate latest
trends
Use best-selling books and magazines to generate fresh ideas for new and innovative value
propositions and business models. It’s a quick and effective way to immerse yourself in various
relevant and popular topics and build on current trends.
Bringing books into a workshop is like inviting the world’s best thinkers to
brainstorm. This way you can afford a lot more of them at the same time.
