Page 253 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Rule	2

         Listen	more	than	you	talk.

Your	goal	is	to	listen	and	learn,	not	to	inform,	impress,	or	convince	your
customer	of	anything.	Avoid	wasting	time	talking	about	your	own	beliefs,
because	it’s	at	the	expense	of	learning	about	your	customer.
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