Page 257 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Rule	6

    Don’t	mention	solutions	(i.e.,	your
 prototype	value	proposition)	too	early.

Don’t	explain,	“Our	solution	does…”
Ask,	“What	are	the	most	important	things	you	are	struggling	with?”
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