Page 268 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Tips
Observe and take notes. Hold back with interpretation based on your own
experience. Stay nonjudgmental! Work like an anthropologist and watch
with “fresh” eyes and an open mind-set.
Pay attention to both what you see and what you don't see.
Capture not only what you can observe but also what is not talked about
such as feelings or emotions.
Develop customer empathy as a critical mind-set to perform this type of
contextual inquiry effectively.
