Page 270 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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PROCESS
Identify Patterns in Customer Research
OBJECTIVE
Crystallize your customer
OUTCOME
Synthesized Customer Profile(s)
Analyze your data and try to detect patterns once you have a good amount of customer research
gathered. Search for customers with similar jobs, pains, or gains or customers that care about the same
jobs, pains, or gains and make separate customer profiles.
