Page 275 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Design.
Get started with prototyping value propositions after finishing your first attempt
at customer segmentation. Design one or more value proposition prototypes with
confidence, based on the newly identified patterns in the master profile.
Synthesis Example: Master profile of a business
professional / book reader
To establish a master profile of book readers, we looked at the jobs, pains, and
gains of the different customer profiles from our interviews. We synthesized the
most frequent ones into the master profile by using representative labels.
