Page 277 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 277
Find Your Earlyvangelist
Pay attention to earlyvangelists when researching
potential customers and looking for patterns. The term
was coined by Steve Blank* to describe customers who
are willing and able to take a risk on a new product or
service. Use earlyvangelists to build a foothold market
and shape your value propositions via experimentation
and learning.
Steve Blank, Bob Dorf, The Start-up Owner's Manual, 2012.
