Page 346 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Create	Value	for	Your	Customer	and	Your
Business

A	business	that	generates	fewer	revenues	than	it	incurs	costs	will	inevitably
disappear,	even	with	the	most	successful	value	proposition.	This	section	shows
how	getting	both	the	business	model	and	the	value	proposition	right	is	a	process
of	back	and	forth	until	you	nail	it.
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