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Azuri (Eight 19): Turning a Solar Technology
into a Viable Business
1.6 billion people in the world still live without
electricity. Could innovative value propositions and
business models around new technology offer answers?
Simon Bransfield-Garth founded Eight19 based on a printed plastic technology
originating from Cambridge University. The technology is designed to deliver
low-cost solar cells. In 2012 Eight19 launched Azuri to commercialize the
technology and bring electricity to off-grid customers in rural emerging markets.
Finding the right value propositions and business models in such a context is
not easy. We illustrate how it is a continuous back and forth between both on the
following pages.
Azuri Business Model: version 0
