Page 413 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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Lessons Learned
Prototyping Possibilities
Rapidly prototype alternative value propositions and business models. Don’t fall
in love with your first ideas. Keep your early models rough enough to throw
away without regret so that they can evolve and improve.
Understanding Customers
Imagine, observe, and understand your customers. Put yourself in their shoes.
Learn what they are trying to get done in their work and in their lives.
Understand what prevents them from getting this done well. Unearth which
outcomes they are looking for.
Finding the Right Business Model
Search for the right value proposition embedded in the right business model,
because every product, service, and technology can have many different models.
Even the best value propositions can fail without a sound business model. The
right business model can be the difference between success and failure.
