Page 465 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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1.	Design	an	experiment.

Name	the	test,	set	a	due	date,	and	list	the	person	responsible.
Describe	the	hypothesis	that	you	want	to	test.
Indicate	how	critical	this	hypothesis	is	for	the	entire	idea	to	work.
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