Page 460 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
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People	still	buy  We	can	produce	a	best People	like	our	book
business	books
                  seller  format

There	is	no	foundation	for	our	idea	if	people	don’t	buy	business	books	anymore
and	we	can’t	produce	a	best	seller	in	a	format	they	like.
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