Page 459 - Value Proposition Design: How to Create Products and Services Customers Want - PDFDrive.com
P. 459

people	will	buy	our	book

It’s	critical	that	people	like	or	love	our	book,	but	that’s	only	the	start.	If	they
can’t	find	it	or	don’t	know	about	it,	they	won’t	be	able	to	buy	it	even	if	they
potentially	would	have	liked	it.
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